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(More customer reviews)I bought Gen BuY to learn more about why my teenagers and their friends are so into shopping and what retailers are doing to try to get them to buy things. It's so much more than that. This is one of the best books on the psychology of today's teenagers that I've ever read. It's not only deep, it's clever and funny too. I highly recommend it anyone who wants to know more about the psychology of shopping, today's teenagers or what retailers do to get them to spend money. learned a lot about my teen by reading this book!
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