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(More customer reviews)This book makes a pretty compelling argument that, for better or for worse, your online reputation IS your reputation. And with rapidly advancing technologies, Web 2.0 has put everyone's reputation on the line. Fertik and Thompson provide some sobering details about current risks to your online persona and the legal and technical reasons underlying these vulnerabilities. They then present a clear, step by step plan to take control of your online identity and protect yourself from attacks. If you've been the subject of an online smear, you obviously need this book. But even if you haven't, an understanding of how to take control over the image you present to the world is essential. I've seen a lot of books dealing with computer safety, but Wild West 2.0 provides a much-needed guide to keeping yourself safe as well.
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