Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live Review

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(More customer reviews)Spend Shift described a hopeful scenario for America as it emerges from the Great Recession. Over the past two years the cavalcade of bad news on the economy and the state of our union economically and socially has been non-stop. In particular, this notion of the New Normal described by some of the savvier investing minds out there has given me the impression that we are a country in decline. What Spend Shift revealed was that the apparent decline was simply a re-shuffling of priorities and a re-engineering of business to align with those priorities. Rather than declining America was simply establishing a foundation for growth for the decades to come.
I did not purchase Spend Shift to be inspired, but rather to understand resonant marketing themes that I might tap into as I start my own business. However, I came away inspired by the entrepreneurs who were taking the risks and connecting with customers and building sustainable businesses by understanding that customers were connecting their product choices to their values. It is stunning to read about these success stories during one of the worst economic periods in economic history. It was also fun to discover businesses like Brooklyn Brin (based in the city that I call home) that I had never heard about and now feel compelled to patronize.
I came to Spend Shift thinking I would learn a thing or two about marketing in the recession and I left Spend Shift having learned that America can go on and in fact can thrive during a time of massive deleveraging. Spend Shift had the requisite marketing lessons, but it was the narrative style and inspiring examples that lead me to rate this a 5.

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Leading at a Higher Level, Revised and Expanded Edition: Blanchard on Leadership and Creating High Performing Organizations Review

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(More customer reviews)Imagine taking everything Ken Blanchard has ever written that was worth reading and put it in one book. That's what you have here. This is a gold mine. Regardless of who you lead (yourself, your family, your department, your company, your non-profit organization, your HOA, etc) this is the book for you!

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30 Years of Breakthrough Leadership Insights in One Extraordinary Book!From The One Minute Manager® to Raving Fans, Ken Blanchard's books have helped millions of people unleash their power and the potential of everyone around them. The Ken Blanchard Companies has helped thousands of organizations become more people oriented, customer centered, and performance driven.Now, in this fully updated edition of Leading at a Higher Level, Blanchard and his colleagues bring together all they've learned about world-class leadership. You'll discover how to create targets and visions based on the "triple bottom line" and make sure people know who you are, where you're going, and the values that will guide your journey. Leading at a Higher Level presents the definitive discussion about using Situational Leadership® II to lead yourself, individuals, teams, and entire organizations. More important, you'll learn how to dig deep within, discover the personal "leadership point of view" all great leaders possess, and apply it throughout your entire life. For everyone who wants to become a better leader......in any company, any organization, any area of lifeBuild an organization that "walks the walk" on valuesEliminate the gap between your company's stated values and actual behaviorServe your customers at a higher levelDeliver your ideal customer experience and create "raving fans"Coach to bring out everyone's best, from top to bottomCreate a coaching culture that boosts performance at every level"Leading at a Higher Level makes clear that respect and integrity aren't pleasant-sounding options; they are essential criteria for an organization's survival. As inspiring as it is instructive, this book belongs in every leader's core curriculum."Warren Bennis, bestselling author of Leaders and On Becoming a Leader"If you want to have a great company, you don't have a choice but to lead at a higher level. When you do that, you excite your people, they take care of your customers, and your cash register goes ca-ching."Horst Schulze, Vice President and CEO, The West Paces Hotel Group, LLC; Founding and former President & COO, The Ritz-Carlton Hotel Company, LLC

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