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(More customer reviews)I remember an anecdote about a young writer who sent a manuscript to a famous author asking for criticism and advice (I forget who the famous author was. Faulkner?). The author graciously sent back a long, detailed reply which contained a nugget that I remember to this day. The author said, "You should be more judicious in your use of exclaimation points. A writer only gets to use three of them in his career." Meaning, of course, that if you overemphasize every other sentence, how to you get the reader to understand the importance of something that really needs the emphasis? If you have to use italics and caps and exclamation points to get your point across, you're choosing the wrong words.
Which brings us to Mr. Peters. If you're looking for some interesting and useful advice on how to market yourself and your career, this book is quite good. Peters does drive me up the wall a bit with his relentlessly energetic and optimistic tone, but he does give good advice. I don't think Tom takes into account how resistant some workplaces are to people who behave like he tells us to, and his irritating call to make everything you work on a "WOW" project makes me wonder if he knows what it's like to man the front-line trenches of corporate America. But again, what he writes is worth reading.
What I find fault with is the how Peters says it. He can't write a sentence without words in ALL CAPITALS and italics (which, alas, I can't show you in an Amazon review). And, of course, Peters loves exclamation points!!!! In fact the logo of his company is an exclamation point!!! He uses enough exclamation points that there is NO WAY to tell what is just ROUTINE INFORMATION and what is VERY, VERY IMPORTANT. See how INCREDIBLY IRRITATION this is??!!! Read "The Brand You 50" and you find all sorts of good info, but you'll have to hack through an ENTIRE BOOK that is written LIKE THIS!!!!!!!
Click Here to see more reviews about: The Brand You 50 : Or : Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion
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